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Dr. Monique Bell is a tenured professor of marketing at Fresno State who provides engaging learning experiences for diverse students and, through her research, explores the intersections of business and culture. Monique is curious about how cultural facets, such as race and ethnicity, language, and values both influence – and are influenced by – marketing.

Through her interest in wine business and marketing, Dr. Bell has earned the Wine and Spirits Education Trust (WSET) Level 1 certification and an Association of African American Vintners / Asia Pacific Wine and Spirits Institute scholarship. She formed Wyne Belle to provide wine business content and consultation. Additionally, Monique serves as chief of cultural insights and partnerships for Uncorked & Cultured, home of the Sip Consciously directory of wine businesses.

Dr. Bell completed her business doctorate at Drexel University, where her dissertation research earned the inaugural Melvin and Patricia Stith Marketing Dissertation Grant and the 2013 Provost’s Award for Outstanding Social Science Dissertation. She has scholarly publications in the Journal of Advertising, Journal of Business Research, Journal of Marketing Communications, and Psychology and Marketing, among others. Monique enjoys service to the university and the broader community through myriad leadership and consultative roles. Learn more at

LinkedIn  |  IG: @thewynebelle

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